The Beginner’s Guide to Online Donations:

Table of Contents

Here is your access to the 10 chapters of the Beginner’s Guide. Simply scroll down to access the chapters and their 30 step-by-step guides.

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What you will Do. Skills you will Learn.
Simply follow 10 weekly steps to get these two important online fundraising tech tools up and running:
Part 1. Your Web Presence. Create a modern, effective website that will call supporters to action to make a donation, volunteer, or subscribe.
Part 2. Digital Marketing and Communications. Connect with the supporters that your nonprofit needs through email newsletters, blog posts and targeted web pages.
The book is for people who are new to online fundraising-or who want to increase their level of online donations. The chapters present a simple, step by step progression showing how to do this. All technical concepts are presented in easy to grasp, jargon-free language, one simple step at a time: Perfect!
The Beginner’s Guide to Online Donations
Ch. 1: How to Create a Website for Your Nonprofit. Setting Up & Launching Your New Online Fundraising Website: choosing a name, web site services and connecting to the Internet.
  • Guide 1. Choosing a website host and registering your website address.
  • Guide 2. WWW: Weebly, Wix, or WordPress? Choosing a platform.
  • Guide 3. Selecting an attractive website theme with modern features.
  • Guide 4. Important basics: quick and easy navigation—and mobile phone friendly too.
  • Guide 5. Organizing your initial pages: keep the structure simple—but plan for growth.
  • Guide 6. Quick start your SEO: Make including these ultra simple search magnets in your initial pages a habit now.
  • Guide 7. Branding: adding a logo and slogan; choosing fonts, colors and columns.
  • Guide 8. Posting a new blog and adding a new webpage: Let’s create 2 copy/paste/edit templates.
  • Guide 9. Four ways to add written content: which one is the easiest for you to use? Plus, adding links and photos.
  • Guide 10. Four must-have copy/paste webpage snippets for tables, bullets & indents.
  • Guide 11. Get collecting right away: Quick start volunteer and subscription forms. Collecting online donations.
  • Guide 12. Pre-Publish Checklist: Final page edit. Checking spelling, grammar and links.
Simple Landing Pages. Simple SEO
Ch. 5: Landing Pages that Convert & Optimized Keywords.
  • Guide 13. Keywords and the 21st Century Communication Secret: [Shhh… It’s all about them!]. Use the same language your visitors use.
  • Guide 14. Landing Pages are Your Salesmen: They convert a casual visitor into a donor, volunteer or subscriber.
  • Guide 15. 12 steps to building a perfect landing page template. Bonus checklist.
  • Guide 16. Demystifying SEO. Use keywords in your headings, page title, page description and content. Post information rich, long content.
  • Guide 17. Writing Techniques.
  • Guide 18. Build visibility and attract visitors: Promote your blog or landing page to colleagues: get them to link to your page (Google likes links!).
Marketing & Communications
Ch. 7: Fundraising Goals, Target Markets and Your Nonprofit’s Story. Determine what to market to whom—and then do it!
  • Guide 19. Your needs: get specific about your support goals. Do you want supporters that are donors, volunteers, subscribers? How many?
  • Guide 20. Who is your target market: Who are these new supporters you are hoping to reach? What causes do they want to support? We need an avatar here!
  • Guide 21. Your brand: who are you? What does your nonprofit do? Specifically, in sound bites, let’s make this sound attractive to your new supporters.
  • Guide 22. Develop an achievable communications calendar.
  • Guide 23. Your communication connection: where will you launch your first campaign? Clearly define the channels that connect you to your target supporters: newsletter, blog, social media?
  • Guide 24. Launch your first campaign. Let’s connect your first campaign to your perfect landing page—and convert visitors into donors.
  • Guide 25. Collecting subscribers. What information should you ask of a new subscriber?
  • Guide 26. Installing pop-ups on your website. Which type? Where? What should they say?
  • Guide 27. Do you have a free offer? Compiling an e-book or membership program to entice new subscribers.
  • Guide 28. Subject lines. Your chance to be both creative and a Sherlock too.
  • Guide 29. What should your email look like? How long? What will lure subscribers to click through to an actionable landing page?
  • Guide 30. Launch. Write a new, compelling, newsletter, dovetailed with an action-oriented landing page. Then send it!
Want to enjoy the book’s learning process with a teacher? See the online, teacher-led courses behind this book:
OL 640 Certificate Program: How to Build a Website Training Program
Contact us with questions.
We look forward to your insights and comments!
Tim Magee
Executive Director
Center for Sustainable Development
Tim Magee is the author of:
A Field Guide to Community Based Adaptation, Routledge, Oxford.
The Complete Beginner’s Guide to Online Donations.