What? A self-paced 2 to 3-Month, online training program. During this tailored training program both beginning and experienced participants will learn how to optimize websites and improve donor communications to find donors, attract them to their websites and begin receiving online donations.
Learn by doing. Develop & launch your nonprofit fundraising plan. This online fundraising program will be customized for you and your nonprofit. You will focus on an online fundraising campaign you want to target in this training program. During that time, we will 1) research and clearly identify who your potential nonprofit donors are, 2) assemble background information on your programs in order to instill donor confidence, and 3) package the information in the presentation format that will create the best call to action: Donate!
We will develop an approachable online fundraising calendar for your new campaign. Then, you’ll tune up your blog postings and newsletters to capture donor imagination—and make sure your nonprofit donation page is effective and easy to use.
Then you will launch your new online fundraising campaign!
How? A dual approach will be used in this course:
1. The program will lead you through the development of a real fundraising plan, in real time. You will fine tune your donation webpages, determine what your target audience wants to learn about, and write new compelling newsletters.
2. For long-term sustainability you will write a communications calendar—and then put all of the components together and launch your fundraising campaign.
Who should take this course?
1. This program is perfect for nonprofit staff wanting to increase online fundraising & community impact. Participants have worked on programs as diverse as social services, community development, education and the environment. If you are a grant writer, nonprofit staff member, consultant, program manager—or an executive director—you will develop real skills mastery.
2. This course is just as relevant to a person considering a career transition into the nonprofit world and wanting to develop employable skills.